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The holiday defrost trend: thaw out of the ice when the season starts

By Liam Walker, Social media and creator strategy · Updated · 4 min read

the short version

Every November people post themselves defrosting for the holidays, as if they had been frozen since last Christmas. The Holiday defrost look freezes you inside a clear block of ice in a red velvet outfit, then makes a 5-second video where the ice melts, your eyes open and the Christmas lights switch on. Time it to the first note of a holiday song.

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What the defrost trend is

The joke is simple: some people hibernate in ice from January to October and thaw out the moment the holiday season starts. It began as a yearly meme around one famous Christmas song coming back on the radio in November, and it has become a format anyone can use. You post yourself frozen solid, the music starts, and you break out ready for December.

It works because everyone knows the feeling. The first time you hear holiday music in a shop, you either groan or start decorating, and the defrost post lets you announce which camp you're in. You don't need anyone's likeness or a celebrity costume: the ice, the lights and the timing carry it.

Make it from one photo

  1. Step 1

    Open the look

    Go to the Holiday defrost look. The ice block, the snowy studio and the lights behind you are already set.

  2. Step 2

    Upload a front-facing photo

    Use a clear photo with a relaxed face. The look closes your eyes inside the ice and opens them as it melts.

  3. Step 3

    Pick an outfit if you want

    The default is red velvet. Type "a sparkly silver dress" or "a red suit and bow tie" to change it.

  4. Step 4

    Generate

    You get the frozen still and a 5-second video: the ice cracks and melts, you open your eyes, shake off the frost and smile as the lights come on.

You can also start from any photo on AI Video and write the thaw yourself: "the ice around me cracks and falls away, I open my eyes and smile, Christmas lights switch on behind me".

Try this look on your own photo.

Make it with my photo

Timing it to music

The whole post lives or dies on the timing. The melt in the clip happens in the first two seconds, so line the first crack up with the first note or the first big beat of your song. In the TikTok or Instagram editor, add the sound from the app's own library, which keeps the music licensed, then drag the clip until the crack lands on the beat.

  • Start the sound a second before the music kicks in, so the frozen still gets a beat of silence.
  • Let the clip end on your smile; don't cut away before the lights are fully on.
  • If the song has a famous opening, loop the clip twice so the thaw plays again on the chorus.

Outfit and setting ideas

Change one thing at a time and keep the ice:

  • Office edition: frozen at your desk in a blazer, thawing into a Santa hat.
  • Cosy edition: frozen in flannel pyjamas, thawing next to a fireplace.
  • Party edition: frozen in sequins, thawing as disco lights come on.
  • Outdoor edition: frozen on a snowy street, thawing as the shop windows light up.
  • Group edition: make one per friend and post them in a row, every block thawing on the same beat.

Turn it into a December series

A defrost post is a strong opener for a season of posts. Follow it with a Selfie with Santa in the first week of December, an ugly sweater for the office party, and a New Year's Eve look to close the year. Each is a single photo and a short clip, so the whole series takes an evening to make.

Our Christmas TikTok trends round-up lists more formats moving this month, and the ugly sweater photo ideas guide covers the party season.

Posting and labelling

Label it as AI when you post it publicly; most apps have a switch for it, and our guide on labelling AI content shows where. Only use photos of people who are in on the joke, and if you make one for a friend, send it to them before you post it anywhere.

Questions people ask

What is the holiday defrost trend?

A yearly post where people thaw out of ice as the holiday season starts, as if they had been frozen since last Christmas.

When should I post it?

On the first of November or December, or the day you first hear holiday music in public. Timing is half the joke.

Which song should I use?

Any holiday song with a strong opening, added from the app's own sound library so the music is licensed.

Can I keep my own outfit?

Yes. Type your outfit before you generate, or leave the default red velvet.

How long is the video?

Five seconds. The ice melts in the first two, so line the crack up with the first beat of your song.

Is it free?

The first video on a new account is free and carries a small badge; a pack of 6 badge-free videos is $4.99, paid once.

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