How to make an Etsy listing video from your product photos

What Etsy accepts

Etsy's listing video slot is built for short, looping product clips. The details below are what most seller guides report for 2026; Etsy updates its editor, so check the upload screen in your own listing before you rely on them.

Clothing and food sellers can start from the sunlit hanger and bakery box looks; for gift season, holiday ornaments puts your product among the decorations.

Handmade sellers get the most out of the cozy candle, jewelry on velvet and morning pour looks; for the gift season, gift unboxing shows the product being revealed.

• Length: 5 to 15 seconds. Clips outside that range are usually rejected at upload.
• Sound: none. Listing videos play silently, so music and voiceover are wasted.
• File: MP4 or MOV, up to about 100 MB.
• Resolution: at least 500 px on the short side; 1080 px looks sharp on phones.
• One video per listing in most shops, placed alongside your photos.

What to show in five seconds

Shoppers decide in the first second whether to keep watching. A good listing video answers one question the photos can't.

• Texture and finish: fabric moving, glaze catching light, liquid inside a bottle.
• Scale: the product in a hand, on a desk, worn or held next to something familiar.
• How it works: a box opening, a bag unzipping, a lid twisting off.
• The product in its setting: a candle lit on a shelf, a print on a wall.
• A slow turn so the back and sides are visible.

Pick one of these per video. Trying to show everything in fifteen seconds makes the clip feel rushed and hides the detail you wanted to show.

Film it on your phone

1. Step 1

   Set up by a window

   Soft daylight from the side, a plain background, the phone on a stack of books or a small tripod.

2. Step 2

   Lock focus and exposure

   Tap and hold on the product so the phone doesn't hunt for focus while you move it.

3. Step 3

   Move slowly

   A slow turn by hand, a gentle push toward the product, or one simple action. Fast moves blur.

4. Step 4

   Trim to 6–10 seconds

   Cut the shaky start and end in your phone's editor and export as MP4.

No footage? Make a clip from one photo

If you only have product photos, or you sell items you can't film again, you can turn one photo into a moving clip. The product photo to video page starts from finished ad scenes, like water droplets around a bottle, a slow-motion snack burst or a jar on ice, and puts your product into the scene while keeping its label and colours.

1. Step 1

   Choose a clear photo

   Front-on, the whole product in frame, label readable, plain background.

2. Step 2

   Pick a scene or describe one

   Start from a ready-made ad look, or open AI Video and describe the setting and motion, such as "slow push-in on the mug on a wooden table, steam rising".

3. Step 3

   Download and upload

   You get a 5-second silent MP4, which fits Etsy's range. Add it in the listing editor's video slot.

New accounts get 70 free credits, enough to try a clip. For still product shots in new settings, AI Image restyles the background while keeping the product.

Mistakes that cost views

• Starting on an empty table or a logo card instead of the product.
• Text slides that only make sense with a voiceover.
• A slideshow of the same photos already in the listing; the video slot should add something new.
• Clips so dark or busy that the product disappears on a small phone screen.
• Showing a colour or finish the buyer won't receive. Keep the clip honest to the item.